Promotional Products? Do tell.
Promotional products, swag, tchotchkes, trinkets, novelties... Advertising Specialties, if you're fancy. We are talking useful, tangible items imprinted with an advertiser's name, logo or message designed to hype brand awareness among consumers. Incredibly powerful marketing tools, cool swag allows a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience... See it, touch it, feel it, hold it kind of vibes.
FACTS: According to Promotional Products Association International (PPAI), promotional items are better received and less avoided by consumers than any other advertising vehicle. Valuable intel for the savvy budgeter looking to allocate those marketing dollars for the greatest ROI.
Why Use Promotional Products?
#VisibilityGoals
LOOK AT ME!!! Promotional products are ideal for creating awareness and instant brand recognition. Receiving a useful and memorable promotional product puts a smile on everyone's face and with an on-point marketing strategy, your recipients will keep them too. On-trend swag has the highest advertising reach above any other form of advertising, providing exposure each and every day. Wanna make a lasting impact at that company sponsored charity golf tournament? A quality swag bag full of golfing goodies boasting your company logo leaves a memorable impression. But then again, so does glitter and fireworks, if EXTRA is your bag.
Shout Outs- Employee Recognition
Tangible props recognizing a job well done, are essential building blocks for a thriving workplace environment. Implementing incentive programs for your employees not only inspires a sense of accomplishment, but also motivates them to work harder and fosters loyalty. Dedicated employees are the backbone of your company's success. It's not ALL about the Benjamins- employees consistently rank recognition above salary when asked to rate job satisfaction. That light-up twist pen definitely has it's place at the quarterly sales meeting. But, if you want to slay the President's Club dinner, pair that prime rib with a higher end promo like a branded Yeti tumbler, sporting that PC designation, and an extra side of "Atta Boy!" Your top producers will go forth drinking the company koolaid in true rock star fashion. Word of the Day- RECOGNIZE.
Show Some Love- Customer Appreciation
Loyal customers are crucial to the ongoing success of your business and all companies strive toward building a meaningful relationship with their clients. Presenting your valued customers with a promotional token of appreciation creates a lasting personal interaction with your company. Gifting that client bestie with some cool, trending tech like a power bank bearing your brand, will hit them right in the feels. PSA- "It is a scientific fact that gratitude reciprocates." - Matthew McConaughey